Italy biggest donor in "Adopt a Clitoris" campaign

The charity "Clitoraid" is the most popular with the Italians, who account for 26.88% of the donations in 2009, according to the organisation's financial statement. This makes Italy the largest donor for the "Adopt-a-Clitoris" campaign.

I am not sure how to bring this news to you, as I don't know how it was meant. Female sexual mutilation is a crime. Punto.

How to react to the name of the charity and their campaign? I hope they actually meant it to be eye -or- ear catching and provocative.